About the WHAS Crusade for Children

The WHAS Crusade for Children, Inc. established in 1954 by WHAS-TV, raises money for agencies, schools and hospitals to make life better for children with special needs.


of donations go to children


Million dollars raised


of children helped


Counties in Indiana and Kentucky


Years Running

Change a Child's Life Forever

100% of each donation to the WHAS Crusade for Children helps children with special needs.

The WHAS Crusade Endowment Campaign fully funds our future.

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Attend An Event

Hundreds of fire departments, organizations and companies host events that benefit the WHAS Crusade for Children. Learn more.

Countdown to the 65th annual WHAS Crusade for Children

June 2 - 3, 2018

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Latest News

Crusade friend George Knoop dies

Seen annually on the WHAS Crusade for Children, George would join his daughter Kelly and other family members to announce their donations to the Crusade. Over the decades, they have raised more than $100,000. They went door-to-door as well as placing jars and collection cans in businesses across their Louisville Germantown neighborhood.

George, Kelly and family have been one of the highlights on the Crusade Variety Show each year on the first Saturday in June live from the Kentucky Center’s Bomhard Theater seen on WHAS11 and heard on 840WHAS. Often interviewed by the late Milton Metz and most recently by Renee Murphy of WHAS11 News.

Here is George’s obituary as it appeared in the Courier-Journal.

Knoop, George E., 84, passed away Tuesday, February 20, 2018.

He retired from Value City in 1998, was an Army veteran, and a member of Our Mother of Sorrows Catholic Church.

He was preceded in death by his wife, Josephine “Joey” Knoop; a son-in-law, John Shircliff III; a brother-in-law, Harlan Altman; and an infant brother.

He is survived by his daughters, Karen Heil, Kathy Staples (Billy), Karlene Shircliff, Karyl Belza (Jim) and Kelly Knoop; 7 grandchildren, Scott Heil his companion, Benjamin Heil (Lisa), Amanda Burk (Chris), McKenzie and Olivia “Lake” Shircliff, and Sam and Ruthie Belza 5 great grandchildren; 4 sisters; and many nieces, nephews, cousins and friends.

His funeral Mass will be celebrated at 10 a. m. Saturday at Our Mother of Sorrows Church, 760 Eastern Parkway with burial in Calvary Cemetery. Visitation will be from 2 – 8 p. m. Friday at Embry-Bosse Funeral Home, 2723 Preston Highway.

Memorial gifts may be made to the WHAS Crusade for Children an organization that he worked for tirelessly.
Published in The Courier-Journal on Feb. 22, 2018

We crusade for them

In its first 64 years, the WHAS Crusade for Children has raised more than $175 million. Thanks to generous contributions of goods and services, the WHAS Crusade is able to return 100% of all donations to organizations that make life better for children with special needs in all 120 Kentucky counties and 50 southern Indiana counties. Fire departments raise more than 50 percent of the money each year by staging road blocks and other events.

Community Partners

WHAS Crusade for Children

520 W. Chestnut St.
Louisville, KY 40202
502.582.7706 Phone
502.582.7712 Fax
Email us click here